Cheese or Font?

Murray's Cheese Shop in the West Village

Cheeselovers and typeface enthusiasts unite at cheeseorfont.com. Who knew nomenclature could be so confusing? 

ie: Tabassom: cheese or font?*

Play for reals here.

After playing for a few minutes, my success rate was below 50%.  I'm not proud.

*Answer: font (I know, right? I got that one wrong...)